As coffee lovers, we always look for the best quality coffee beans. There are several brands that we trust and love, but have you ever heard about Mystic Monk Coffee?
Mystic Monk Coffee is a brand of coffee that has been around since 2007. It is a brand that is known for its high-quality coffee beans and unique flavors. However, in recent years, the brand has been involved in a scandal that has shocked many of its loyal customers. Here are five shocking facts about the Mystic Monk Coffee scandal.
1. The Brand is Owned by a Monastery
The Mystic Monk Coffee brand is owned by the Carmelite Monks of Wyoming. The monastery is located in Clark, Wyoming, and its members are monks who live a contemplative life. The monks established the Mystic Monk Coffee brand to support their monastery and raise money for their community.
2. The Brand Has Been Accused of False Advertising
In 2012, the Mystic Monk Coffee brand was accused of false advertising. The brand claimed that their coffee was “fair trade,” which means that the coffee farmers who produce the coffee beans are paid fairly for their work. However, it was discovered that the Mystic Monk Coffee brand was not certified as “fair trade” by any legitimate organization.
3. The Brand Has Been Involved in a Lawsuit
The Mystic Monk Coffee brand was sued by the Catholic Church Extension Society in 2013. The society claimed that the brand was using its name and image without permission to promote its coffee. The lawsuit was settled out of court, and the Mystic Monk Coffee brand was required to pay a settlement to the Catholic Church Extension Society.
4. The Brand Has Been Criticized for Its Marketing Techniques
The Mystic Monk Coffee brand has been criticized for its marketing techniques. The brand uses religious imagery and language to promote its coffee. Some critics argue that the brand is exploiting religion to sell its products.
5. The Brand Has Been Involved in a Controversial Land Deal
In 2014, the Mystic Monk Coffee brand was involved in a controversial land deal. The brand purchased a 500-acre piece of land in Meeteetse, Wyoming, with the intention of building a new monastery and coffee roasting facility. However, some Meeteetse residents were opposed to the land deal, arguing that it would negatively impact the environment and wildlife in the area.
In conclusion, the Mystic Monk Coffee scandal has shocked many of its loyal customers. The brand, which was once known for its high-quality coffee beans and unique flavors, has been involved in several controversies in recent years. The brand’s false advertising claims, lawsuit, controversial land deal, and marketing techniques have all been criticized by various individuals and organizations. As coffee lovers, it is important to be aware of the brands we support and the controversies they may be involved in.